A common myth about the late Steve Jobs was that he came up with pretty much all the bright ideas that Apple implemented after he returned to the company he co-founded in 1997. Whether an all-new product, a feature, or a new service, he just snapped his fingers and it all magically came into existence. […]

As many of you know, there are certain news outlets that have a lock on getting interviews and advance information from Apple. If they ask to speak with Tim Cook, more than likely he’ll respond favorably. When journalists are brought in for background briefings — where Apple reveals future plans without direct attribution as “informed […]