So here’s where it stands: During the December quarter, there were two diametrically opposed versions of iPhone X sales. One was that it did really well, the other not so well, maybe even terrible. But the unfavorable spin was clouded with the usual stuff about Apple cutting back on orders from the supply chain at […]

For as long as Apple has been selling hundreds of millions of iPhones, it has always been compared to Samsung. That’s because Samsung sells more product than Apple, at least when it comes to smartphones. They certainly don’t beat Apple with tablets and smartwatches. The reason is simple: Apple builds a small number of iPhone […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

After Apple reported a stellar June quarter — with a surprising resurgence of the iPad way above analyst predictions — it has quieted down  somewhat on the Apple front. Well, except for the usual predictions of doom and gloom and a few glimmers of hope. So there’s a published report that the alleged iPhone 8 […]