Meeting customer demands for new products is an impossible task. But some companies try, with loads of products in their lineups that differ only slightly. So normally a TV maker will have several groups of products at different price ranges with various features and specs to separate the cheap, cheapest. mid-priced and the high-end, with […]

I should feel lucky. I’ve owned several VWs over the years, but never considered a diesel option. Not that I had any prejudice against a different kind of engine — I owned one of Mazdas original rotary engine cars in the 1970s — but the value proposition just didn’t make much sense to me. Here’s why: […]

As some of you know, I’m between cars. Well, just before Thanksgiving, I had a call from a client — let’s call him Robert — who asked me to come over to fix his Mac. We set Monday for the visit, and since he lived just a few minutes away, he arrived to pick me […]

So when someone has a new gadget that, superficially at least, competes with something Apple produces, it suddenly breeds a major competitive war, or at least that’s what some supposed journalists believe. The product becomes an “iPhone killer,” or an “iPad killer,” or some other killer product. Yet another approach taken by the media is to […]