All things being equal, you’d expect more and more Mac note-books to sell in the months and years to come, at the expense of desktops. Some day, not even the iMac would have any reason to exist, and might disappear in favor of a few portable models with larger screens — or at least that’s […]

The critics say Apple needs to reduce the price of Macs. Apple says they won’t build junk. So between these two extremes, is there a happy medium that would make your next Mac more affordable? Today’s Mac begins at $599, for the entry-level Mac mini. You can customize it after a fashion with a larger […]

You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]

As we close in on the WWDC and Apple’s expected new product announcements, there are a number of expectations from both Apple customers and the media. Some will happen, simply because they have already been revealed and it would be foolish to expect otherwise. Some won’t, not because they haven’t been revealed, but because they […]