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    Welcome to the Silly Season: Spring 2009 Edition

    May 5th, 2009

    It’s fair to say that there’s not a whole lot of news is coming out of Cupertino, CA these days from Apple. There weren’t any new product introductions in April, and there may be another vast wasteland between now and the WWDC in June. That’s where most of you no doubt expect a firm release […]


    Why You Shouldn’t Accept a “No” from Apple

    April 23rd, 2009

    Several years ago, during one of their quarterly conference calls with financial analysts, Apple again dismissed the possibility that they’d ever build a cheap Mac. The reason, often stated, is that they didn’t want to build a crappy Mac. Well, it is true that, in the 1990s when Apple couldn’t do anything right (more or […]


    So Apple Isn’t Looking Very Beleaguered!

    April 22nd, 2009

    Consider what some so-called tech pundits and industry analysts said in the long (some say endless) run up to Apple’s quarterly report. Mac sales are down and Apple has a problem. They’ve got to cut prices and rush out a netbook to save the business. Perhaps the best comment I read about Apple’s quarterly financials, […]


    Assuming Facts Not in Evidence

    April 21st, 2009

    Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]