A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]

You know, I’ve written thousands of words expressing my needs and desires for future versions of Mac OS X. Yes indeed, the interface and supporting components are the most important elements of your user experience. You can put the Mac OS on an ugly white box PC and still experience the joys of the Mac. […]

I suppose that the argument over whether Leopard is a major disappointment, a promising work-in-progress, or the ultimate operating system, won’t be settled right away. While our ongoing poll showed that about half of you have had excellent, trouble-free experiences, there are far too many question marks at this early stage. On the other hand, […]

You know it makes an awful lot of sense. When you are price shopping for a new car, you’ll check off the options list and see that both have similarly powerful six-cylinder engines, air conditioning, perhaps a navigation system, satellite radio and so on and so forth. At the end of the process, you tally […]