Update! Way back in the early days, Apple offered a Mac test drive in an effort to bring new users to the fold. The program was more trouble than its worth, and was eventually discontinued. But the germ of an idea remained, perhaps something to be tried again in a different time and place. In […]

When Steve Jobs underwent surgery for a rare form of pancreatic cancer last summer, one serious question reared its ugly head: What will Apple do when Steve Jobs is gone? I’m not assuming he’s not long for this world. He could, for example, simply retire, and why isn’t important. Regardless of the reason, what is […]

No doubt you’ve heard the news. Best Buy is carrying the Mac mini. But this isn’t the first time that huge chain of consumer electronics outlets carried Macs and the previous experience didn’t exactly inspire optimism. Do any of you remember? At one time you could find a limited selection of new Macs at such […]

You’ve got to feel great. Apple is on a roll, and Wall Street is predicting a doubling of market share in the next year and then some. It’s been a long time since Macs held more than 5% of the market, but the erosion ended for the most part last year, but the pace is […]