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    Newsletter #453 Preview: Consumer Reports Again
    Shows How Not to Convert PC Users to Macs

    August 3rd, 2008

    So Microsoft promises to do its best to work with its PC maker partners and somehow give Windows users more of a taste of the Mac experience. Once again, the Redmond giant isn’t so much interested in bettering Apple with its products. It’s only too happy to come a little closer, if it can. That […]


    The Apple Attack Dogs Become Desperate

    April 2nd, 2008

    What can you say about a company that was, on a number of occasions, given up for dead or an eternal existence of irrelevance, but has come back big time? Well certainly, when it comes to Apple Inc., there’s always plenty of room for legitimate criticism. In fact, devoted Mac users are ready and willing […]


    Another Night Owl Rant: Why Do They Always Get it All Wrong?

    April 30th, 2007

    The other day, I read an article in which the author demanded that Apple build a new Finder. Before I read the article, I already felt sympathetic, because the Mac OS X Finder is badly broken when it comes to such matters as multithreading, the inability to remember position and view settings, and other annoyances. […]


    A Warning to Apple Computer: First Impressions Count

    August 20th, 2005

    Imagine you heard lots of hype about a certain new product, you were tempted, and finally you took the plunge. You brought one into your home or office, or perhaps both. And then you sat back, satisfied that you’d made the right decision, at least for a short while. Then things changed. You encountered unexpected […]