When 2005 began, I doubt that many of you expected Apple would announce a switch to Intel processors by the middle of the year. At the time, the new products included a pair of product lines that Apple said it wouldn’t produce: The Mac mini and the iPod shuffle. So you knew from the get-go […]

The December issue of Consumer Reports is typically a holiday shopping guide. From vacuum cleaners, to personal computers, you’ll learn about the latest and greatest. Well, more or less that is. Once again, Apple is both praised and given unfair treatment at the hands of the anonymous editors and writers of CR. In distilling the […]

I’m a free market person through and through and I do not like monopolies of any kind. I am happy, for example, that Microsoft’s share of the browser and operating system market appears to be eroding, if only a tiny bit. At the same time, it’s fair to say Apple has a monopoly of its […]

There’s no question that Apple’s marketing people like to use memorable names with which to identify some products or product features. Where, for example, a company might call its Wi-Fi router a WZR-G108, Apple calls it an AirPort Extreme. But that wasn’t always the case. When the first Macs with PowerPC appeared in 1994, there […]