So a popular online publication has posted an article with an astounding revelation, that the fingerprint sensor that debuted on the iPhone 5s, known as Touch ID, isn’t quite perfect. Rather, it’s an “epic fail.” It doesn’t work for everyone, implying that maybe Apple is cheating its customers by not delivering absolute perfection. The article […]

Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]

It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]

While considering what I would write about for today’s column, I ran across this headline, “Apple’s new iWork: another missed opportunity to set expectations.” Missed opportunity? Evidently the writer in question, who doesn’t deserve a link, is attacking Apple for two reasons. First that iWork doesn’t have the sprawling range of features of Office and, […]