Hardly a day passes where I don’t see yet another ill-informed commentary about the future of Apple Inc. When you read these articles, you sometimes feel it’s all a part of concerted, organized effort to make the company look bad. It’s almost as if they are all following the same script that’s slightly adapted to […]

Although the release of the Surface tablets represented somewhat of a change, Apple and Microsoft have had largely different business plans, although they remain competitors. So Apple sells computers, whereas Microsoft sells operating systems; well, except for the Surface and the Xbox of course. Sure, Apple charges for Mac OS upgrades, but the income is […]

It wasn’t so many years ago that many of you no doubt felt that Apple was fated, or condemned, to occupy a niche status in the PC market. With worldwide sales, and U.S. sales for that matter, in the single digits, how could it be otherwise? Sure, Apple would regularly release new versions of OS […]

Apple is great about setting expectations. So recent OS X releases have each had over 200 new features. Why not 150? Why not 300? Well, evidently 200 sends the appropriate marketing message, although the numbers might be fudged just a little bit. Certainly, if you look at the full feature sets of Lion and Mountain […]