So the story is still playing out. Starting in December, there was an unproven claim that demand for the iPhone 5 had taken a nosedive. Why? Because of one unconfirmed report claiming that Apple had cut back on orders for the latest iPhone’s displays. Apple’s stock price took a dip, but things got real bad […]

With so much speculation about as to Apple’s next great hardware revolution — or minor refresh — the most important issue may be the state of the OS, not the gadgets. Without OS X and the iOS, Apple’s greatest achievements may be little better than any other tech gadget. It’s the software that provides the […]

You have to wonder how and why the media gets on a kick about something or other, and continues to refuse to allow facts to get in the way. Take the assumption that Apple is toast under Tim Cook because he’s the operations person and not the creative person. Under Jobs, Apple was on a […]

So as the year ended, and Apple’s stock price staged a sudden spurt after falling for many weeks, I had to wonder how the media would address Apple’s prospects for 2013. Looking at the roadblocks, some suggest that Apple will continue to sacrifice profit margins to get more new products out, and not allow prices […]