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    Newsletter #497 Preview: After the WWDC

    June 7th, 2009

    When many of you read this article, you will know precisely what revelations Apple has in store for us during the WWDC keynote. So rather than simply date myself and make guesses that won’t pan out, or just repeat what all of you have read over and over again, let’s look at what comes after […]


    Newsletter #496 Preview: Finding the Right
    Insecticide for the Mac Clone Insect Population

    May 31st, 2009

    You know the feeling. You find some tiny crawling and airborne critters in your home, so you call the exterminator to get rid of them pronto. However, a few weeks later, and they’re back again, sometimes in greater numbers than before. In our corner of the universe, the Mac clone insect population was first seeded […]


    Memo to Apple: Ignore the Analysts

    April 16th, 2009

    Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]


    Newsletter #489 Preview: If Windows PCs Are So Good,
    Why Does Microsoft Have to Lie About Them?

    April 12th, 2009

    The other day, in responding to less-than-serious email from me on the subject, an acquaintance reminded me how hundreds of millions of people use Windows around the planet. To his way of thinking, that’s because they preferred that operating system over the Mac OS or Linux. Well, that may be true in part. But history […]