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    Apple’s Prospects: What a Difference a Year Makes!

    July 9th, 2008

    In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would […]


    Is Your Mac.com Address An Endangered Species?

    July 8th, 2008

    As Apple is poised to launch MobileMe this week for an unsuspecting public who may not have even asked for it, you have to wonder whether this is a key move to help Macs penetrate the Windows market big time. You see, Apple seems to have done its level best to make .Mac’s successor look platform […]


    Apple’s New Products: Is the Excitement Waning?

    July 7th, 2008

    Last year, we all know that huge crowds awaited the arrival of the first iPhone, as customers hoped to be the first to get theirs before Apple and AT&T ran out of stock. They needn’t have bothered, of course, since there were ample supplies available. So whether you waited a week or an hour, it […]


    The Snow Leopard Report: Selling Updates Without New Features

    July 3rd, 2008

    Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about. One, as you recall, was “multiple selections,” […]