Years ago, Mac users had to feel like outsiders. We were a bunch of eccentrics who had money to burn, and chose to spend it on an overpriced, underpowered computer that was just too pretty to take seriously. In those days, even using a mouse was a certain sign of insanity. It didn’t help that […]

Before every last one of you gentle readers delivers a collective, ear-shattering “yes” to that question, maybe we should look more carefully at all the possibilities. Could it be that Apple’s business strategy works best the way it’s being executed, even if we don’t like it very much? To attempt to answer that question, let’s […]

What’s a secret? The conventional definition is “something kept hidden or unexplained.” Indeed, the word “secret” has found its way into lots and lots of Mac books and articles over the years, but many of them were not about what products Apple might be planning to deliver, even though they are the real secrets. Instead, […]

The other day, I had a brief exchange in a message board about operating system preferences and taste. The poster maintained that Windows is used on more than 90% of the world’s PC desktops because customers voted their preference, that they liked it better than all the rest. Now I suppose it’s easy to reach […]