Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]

Over the years, one of the reasons why Apple has persevered despite lots and lots of failures in products and the “vision thing” is because so many people love their Macs and were willing become unpaid cheerleaders. Indeed, there is something about the Mac experience that — even though the computers remain highly imperfect devices […]