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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Do You Still Believe the Experts?

    June 22nd, 2009

    Ahead of this past weekend’s introduction of the iPhone G3 S, some analysts who should know better tried yet again to speculate upon how many units Apple would sell through Sunday. Most of the numbers were in the half million range, but were expanded to as high as 750,000 after AT&T announced they had receivedseveral […]


    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]


    Are Computers Getting Too Fast?

    May 28th, 2009

    When Bill Gates, bless his crooked soul, said years ago that we’d never need more than 640K of RAM, he kind of had the right idea in mind, but he was perhaps a few decades early in expressing this thought. When Steve Jobs said, with the introduction of the original Power Macintosh G4, that we […]