At the beginning of the year, as thousands of Mac users prepared to endure a Macworld Expo keynote with substitute host Phil Schiller, there was plenty of speculation about what new products might be offered. Alas, most of that speculation came for naught, because the product introductions were few and seemed far from satisfying. The […]

When the media grabs on to something, even if it’s a false concept, you just know they’ll never let it go. Take those frequent claims that Macs are “premium priced” compared to the PC. In recent years, I’ve said over and over again that the Mac and the PC are priced in roughly the same […]

I suppose I shouldn’t be surprised to discover that a fair number of people are described as underwhelmed by Apple’s desktop product refreshes this week. The objections cover a surprising range, from the pricing to the nature of the upgrades, but in all respects, they’re not happy. Let’s look at the pricing first. True to […]

When Apple created TV ads to tout the updated 17-inch MacBook Pro, which sells for the same $2,799 as the previous model, they didn’t emphasize so much its great performance, although its snazzy looks were certainly not ignored. Instead, they extolled its green-tinted virtues, such as easy recycling, particularly with the new long-life battery. In […]