In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market. Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to […]

In show business, you often hear the phrase “overnight sensation” when someone suddenly becomes famous. But the truth is quite often left unsaid, that the person in question actually struggled as a virtual unknown for years before finding the brass ring. Now you can’t say Apple took terribly long to become a major player in […]

It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by […]

All right, as we reach mid-October, I continue to wonder just what is Apple planning that will result in lower profit margins as a result of a major product transition? Or has it already arrived? That development was signaled during the last quarterly conference with financial analysts to discuss Apple’s earnings. It sure ignited the […]