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    The End of the Bunker Mentality

    October 18th, 2006

    It’s taken 22 years, but being a Mac user no longer carries the baggage it used to carry. Back in the old days, when I went into an electronics store and asked about a Mac product, I was told that nobody uses those things, there’s no software for it, and wouldn’t I prefer a “real” […]


    The One Paragraph Apple Event Report

    March 4th, 2006

    The big news to come out of the product introduction session for reporters at the Apple campus is that 50% of the Mac product line has gone Intel in just about two months. Although the lowest-priced version of the Mac mini is now $100 more, there’s a lot more value attached to it. It includes […]


    The Apple Hardware Report: Unthinkable–Take Two

    October 8th, 2005

    In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]