One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

The last Leopard update arrived in December, 10.5.6, and after lots of forewarning from the Mac rumor sites, 10.5.7 appeared Tuesday afternoon. Claims by Mac|Life magazine that it would definitely arrive last Friday, with no evidence to support that assertion, thus enter the growing realm of abject tech media failures. Although 10.5.7 only appears to […]

Once upon a time, Apple courted the Mac press big time, particularly the major magazines. When a new product was being readied, editors would receive an early preview under a confidentiality agreement, so they could get a full feature story on the new product that would be published around the time of the actual release […]

At the beginning of the year, as thousands of Mac users prepared to endure a Macworld Expo keynote with substitute host Phil Schiller, there was plenty of speculation about what new products might be offered. Alas, most of that speculation came for naught, because the product introductions were few and seemed far from satisfying. The […]