So let’s look at the early reviews of the iPad Air 2 and the iPad mini 3. They come from that privileged group of journalists who get an early look at brand new Apple gear. In passing, I wouldn’t presume to suggest that Apple favors those who grant positive coverage, since the reviews do have […]

Predictably many of the stories about Apple’s record fourth fiscal quarter concentrated on diminishing iPad sales. It wasn’t so bad this time, some 12.3 million sales. Consider what the competition is doing, and it’s not pretty. But compared to last year’s results of 14.08 million, it didn’t look so well. During the quarterly call with […]

With the arrival of OS X Yosemite, or OS X 10.10, on October 16th, tens of millions of Mac users were able to join all those beta testers in downloading the official, final release. This is the first time, since the release of the original Mac OS X Public Beta in 2000, that Mac users […]

In those very old days when Apple didn’t seem long for this world, the media would generally remark on how Apple lost the PC wars and it was really time to pack it in. Instead, Apple simply persevered, and ultimately grabbed the most profitable portion of the market. Rather than selling tens of millions of PC […]