So there’s a report this week, unconfirmed as usual, that Apple has severely cut back on component orders. As you might imagine, the already sinking stock price has tanked big time. If this claim were true, it would mean that sales of Apple gear have really fallen to lower than expected levels. If it were true. […]

Despite the drubbing Apple’s stock price has taken in recent months, the company remains one of the most profitable on the planet. But Apple didn’t get there paying attention to the critics. When they did listen on one occasion, they ended up almost going out of business. Consider the endless requests to license the Mac […]

The other day, one commentator suggested that the early dream of Steve Jobs for Apple to control the PC industry was finally coming to pass in the years after his passing. It all began in 2010, with the release of the iPad to a highly skeptical audience. Now up until the iPad arrived, the prevailing […]

Just when I began to think that Apple’s stock price had begun to overcome the doldrums, they returned. The bad news, still unconfirmed, kept on coming, with one analyst even claiming, without evidence, that Apple’s sales had declined during the March quarter. If that were true, it would mean that Apple’s own guidance, which tends […]