So far Apple’s concept of “Back to the Mac” appears to be the process of taking key user navigation features from the iOS and delivering them in Mac OS 10.7. The main issue, however, is whether that move will actually enhance the overall Mac user experience or whether this is all, in part, a ploy […]

It has become extremely tiresome repeating the same old criticisms against faux analysts and journalists who think they actually know something about Apple, Inc. This is particularly true when it comes to their soaring sales and profits. This past quarter, however, the reality was somewhat closer than you may have expected. Total revenue for the […]

This is an article that will have a short shelf life. On October 20th, you’ll witness Apple’s first public demonstration of the next great version of Mac OS X, code-named Lion. That this may be the true “king of the beasts,” in keeping with the name, may mean that there will be huge changes. All […]

I have to tell you, my friends, that I do not pretend to be expert at prognostication, certainly not when it comes to assessing Apple’s possible future behavior. So when I read about the next Apple “Back to the Mac” media event, scheduled on Wednesday, October 20 (my late father’s birthday, I might add), I […]