As I’ve said in these columns on more than a few occasions, the media is desperate to convince Apple to build a netbook. They see the apparent success on the Windows side of the computing universe, and they feel Apple is losing big time not to have their own contender. Well, maybe so, except I […]

When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]

All things being equal, you’d expect more and more Mac note-books to sell in the months and years to come, at the expense of desktops. Some day, not even the iMac would have any reason to exist, and might disappear in favor of a few portable models with larger screens — or at least that’s […]

The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]