It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]

At one time, it as felt that personal computers, in the twilight of the PC era, would serve the job as pickup trucks. Regular people would rely on “sedans,” tablets, to perform most computing functions. At least that’s what Steve Jobs told us. I won’t compare this to the American auto industry, where people have […]

It’s nice to know that the Apple Watch reportedly hit record sales in the December quarter. It was a banner year, says CEO Tim Cook, except that we can only infer actual sales by looking at the total numbers in the “Other” category in Apple’s financials. From the very beginning, Apple opted not to let […]

As Intel gets later and later in releasing processor upgrades that offer only slight performance boosts from previous processors, the impact on Macs is obvious. New models are late not so much because Apple doesn’t care about Macs, but because of Intel’s roadmap. Sometimes Apple sticks with the previous year’s parts, which incites the critics. Regardless, benchmarks may […]