Imagine for the moment that you are involved in marketing mobile gear for one of Apple’s competitors. Sales may be decent enough, but the smartphone space is saturated, and profits just aren’t very high. Since it’s pretty well known that a new iPhone will arrive in September, it’s pretty clear that sales for competing products may […]

One reason often mentioned for the 11% drop in Mac sales was the lack of new Macs in recent months. Other than a modest refresh for the MacBook earlier this year, Apple has been silent about what Maca will be upgraded next, and two models are getting old in the scheme of things. The Mac mini […]

The ongoing stories about the alleged Apple Car and Project Titan have conveyed messages of confusion. The alleged project to create a motor vehicle has allegedly been delayed by problems with personnel and technology. So people are leaving, deadlines are not being met, and maybe it’s all a mess. Add to that the report that […]

In past years, Apple has been criticized for spending far too little on R&D, especially when you compare it to the competition. Indeed, some companies just pour loads of money into projects that have very little potential, or just hope to throw money at insoluble problems in search of the fantasy of success. Google, for […]