Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]

As many of you regular readers know full well, there has long been an overemphasis on Apple’s real or perceived flaws. Why do this when they can do that instead? Why can’t Apple be more like other companies? Why is Apple acting too much like other companies? Wait! Isn’t that just a little contradictory? It […]

Amid all the comments about Apple’s less-than-stellar sales performance in the last quarter, there have been suggestions on how Apple might fix things. Some were dumb, such as suggesting that the iPhone 7 needs to be a more compelling update. It’s dumb because we do not know what features or performance levels an iPhone 7 will […]

Almost from the very first day that Tim Cook officially became Apple’s CEO, the critics were calling for his head. He’s an operations person, not a marketing person, or someone with a “vision,” and thus hasn’t a clue how to manage a large multinational corporation. Since then, anytime Apple reported something that was less than what those […]