All right, so maybe Apple isn’t walking on water. But it was a close call. Over the past few weeks, there were loads of predictions that iPhone sales weren’t quite up to snuff, that maybe they’d be flat or there’d be a drop. While it was easy to dismiss those predictions in light of the […]

Before you begin to dismiss Apple’s prospects in light of its tepid quarterly financials for the first quarter of fiscal year 2016, and an expected drop in iPhone sales for the current quarter, there are some amazing numbers to be found. First and foremost is the fact that Apple has activated over one billion devices […]

When you read the current chatter about iPhone sales for the December quarter, it doesn’t appear so favorable. If there’s going to be any sales increase at all, it’ll be slight. But whatever that figure, there will be a larger percentage of sales of cheaper gear, meaning Apple’s high average sale price will be a little less […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]