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    Tim Cook and Being Politically Correct

    April 2nd, 2015

    In the days when Steve Jobs ruled Apple, he very rarely ventured forth to make comments outside of a few interviews and those famous keynotes. Politics were not part of the picture. A notable exception included a blog calling for the end to DRM on iTunes. He wrote, “Imagine a world where every online store sells DRM-free […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]


    OS X: Back to the Beginning

    March 26th, 2015

    It’s hard to believe that 14 years have elapsed since OS X — then Mac OS X — was originally released as a supposedly finished product. But it wasn’t quite the first version of Apple’s Unix-based OS to be available to the public. The previous September, Apple sold you a Public Beta, for $29, designed to […]


    Tech and the Mainstream Media

    March 13th, 2015

    At one time, a number of newspapers featured tech columnists. I was one of them for the Arizona Republic, before we were declared obsolete in the endless rush to reduce expenses. True, there are some tech writers who still labor away on their columns at local papers; more so on national papers such as USA Today. Some […]