A big part of the recent debate over Apple pricing and that alleged Apple Tax is whether Apple is forcing you to pay for loads of options that you don’t want. This is certainly the most significant argument about the whole issue, because even if a comparably equipped Mac and PC are similar in price, it […]

All right, a new report from the NPD Group says that 48% of the retail dollars spent on personal computers in the U.S. now goes to Apple. However, that doesn’t add up to a 48%% market share by any means, because of the price of admission. But, folks, I still maintain there is no Apple […]

From Day One of the arrival of the Apple Macintosh in 1984, many insisted Apple was missing the boat by not licensing its crown jewels, the Mac OS, to other companies. This theory had it that Apple would benefit big time as more and more computers bearing their operating system became available. As some of […]

At the risk of offending some of my readers who believe that Apple can do no wrong, let me put my cards on the table. Apple is not your friend, even though the company is widely admired. It is a great money making machine, too, with products that have become cultural icons, such as the […]