One huge difference between Apple and other PC makers can be summarized by the word “legacy.” They rarely look back, even when it comes to honoring an anniversary, which is why you never saw a twenty-fifth anniversary Mac in 2009. This marketing strategy became obvious first in 1998, when the original Bondi Blue iMac was […]

It is surely commendable for Apple to want to unify the iOS and OS X as much as possible. That makes it easier for users of both to switch back and forth on a regular basis. Certainly, adding loads of new gestures to Lion was designed to speed the process, assuming you care to take […]

The scenario isn’t uncommon. Your Mac is suffering from constant crashes, or other system anomalies, so you decide, or a technical support person suggests, that you reinstall the OS. In the past, this wasn’t so serious an issue. You got your most recent system DVD, mounted it, and launched the installer. With Lion the rules […]

There’s a quiet branding change in Apple’s promotion of Lion. While the press releases and even the new About This Mac window still refer to 10.7 as Mac OS X, Apple begun to move towards the OS X label instead; yes, without the word Mac. Compare that to the way the iPhone OS became iOS […]