On the surface, Apple is very similar to other high-tech companies. They build and sell hardware and software and, they hope and expect, make profits from them. That ought to be sufficient, and it is for most companies. But Apple, by word and deed, seems to have a far more expansive purpose. You can say, […]

So the news comes, to nobody’s surprise, that Apple’s Worldwide Developers Conference (WWDC) will be held from June 6th through 10th. That’s the schedule previously revealed simply by observing the dates blocked out for upcoming corporate trade shows at Moscone West in San Francisco. In passing, any developer who waited more than 10 hours to […]

Some years back, a few of us made the pitch for a “Mythical Midrange Mac Minitower,” to use the term coined by Macworld Senior Editor Dan Frakes. I preferred to call it a “headless iMac,” since I envisioned something with the guts of the iMac, but without the display. I was thinking of a 21st […]

Quite often there’s a disconnect between the subjects the media deems popular and what regular people really care about. I know, having worked for traditional news services, that it’s extremely easy to fall into this trap, but I hope that I can use my perspective to avoid it where possible. So, for example, there’s the […]