Almost since the first Mac, an all-in-one personal computer, appeared in 1984, the critics and competitors were fervently wishing Apple would just go away. It’s fair to say that bad marketing decisions, and a procession of mediocre CEOs that were clueless about advancing the platform, almost made those wishes come true. By the time 1996 arrived, […]

I think most of you agree that we often pay far too much attention to the goings on at Apple. Part of this may be the fact that they are not willing to share daily tidbits with us; it’s more like every month or two, when there’s a new product or service to promote. For […]

When Michael Dell, in one of the major bone-headed statements of the last century, suggested that Apple should close down and return all the money to their investors, he was only echoing the conventional wisdom of the time. Apple was in trouble, losing sales and hemorrhaging cash, so it couldn’t possibly be saved. History shows […]

There’s an unfortunate feeling in some parts of the media that Steve Jobs is the beginning and the end of Apple. If he’s away, even temporarily, the company simply cannot grow at record levels, and is doomed to return to that beleaguered status it occupied for so many years. That in large part explains why […]