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    Apple in 2016: Questions and More Questions

    November 25th, 2016

    According to Apple’s financial guidance for the current quarter, sales will rise somewhat. This is a change from previous quarters this calendar year where sales were lower, mostly because of reduced demand for iPhones. Forgetting the reason, there may be legitimate criticisms that Apple didn’t release enough new gear this year, and perhaps that explains lower demand […]


    Features in Need of a Purpose

    April 6th, 2016

    So one of Apple’s highly-touted features, which debuted on Apple Watch, is Force Touch. Basically, it brings up more contextual options when you tap and press the display. The 3D Touch version on the latest iPhones, except for the iPhone SE, is souped up by establishing two intensities, hard and harder, to bring up different […]


    About Apple Product Cycles

    January 29th, 2016

    Amid all the concerns about flat and falling iPhone sales, Apple has seemed somewhat predictable in recent years. This is particularly true with the iPhone, where there’s a major refresh with a new case design one year, and a “minor” refresh with internal changes the following year. Although the actual improvements in an off-year iPhone […]