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    Why Isn’t the iPhone Made in the USA?

    August 6th, 2010

    This article may come across as unduly jingoistic, and for that I apologize, at least somewhat. What’s more, what Apple is doing isn’t especially different from the rest of the tech industry, but Apple also has some of the highest profit margins around, other than Microsoft of course, so maybe there’s some wiggle room. Now […]


    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Matte Screens: I Still Don’t Get It!

    December 11th, 2008

    This is the controversy that has continued to fester ever since Apple ditched matte screens and embraced 100% glossy on the updated MacBook Pro lineup several weeks ago. At one time, you had a choice, at least on some models, of matte or glossy. But things have changed, and not necessarily for the better. Except […]


    Is Steve Jobs Really Milking the Macintosh?

    August 19th, 2008

    When I read a commentary from John Martellaro of The Mac Observer this week, suggesting that Apple might want to use some of its huge cash reserves to construct a highly-automated manufacturing facility as a hedge against poor working conditions and uncertainties in Asia, I was struck by a single paragraph that contained a quote […]