A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]

The other day, in responding to less-than-serious email from me on the subject, an acquaintance reminded me how hundreds of millions of people use Windows around the planet. To his way of thinking, that’s because they preferred that operating system over the Mac OS or Linux. Well, that may be true in part. But history […]

You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]

The good news is that Apple is either third or tied for third in the U.S. PC retail market. This is one terrific piece of news for a company that has been given up for dead or eternal irrelevance on dozens of occasions over the years. At the same time, all the good press that […]