Let’s take a brief journey back through time. In 2012, amid predictions that Apple would sell up to ten million copies of the iPhone 5, they announced that a “mere” five million were sold. Now in passing, it should be pointed out that Apple never made any presales predictions, but they did state that they […]

So there are more and more reports that the long-rumored tinier iPad is now in production. There are other reports with claims about the usual yield problems that are often symptomatic of the early production ramp up stage. Or maybe not. It is also estimated that Apple is prepared — or hoping — to sell as many as […]

There’s a meme that’s been played out in the media for years. Unless Apple is number one in every market they serve, they cannot possibly succeed. If a competitor has a bigger market share, Apple has to be chastened, retreat into obscurity, and stop building “insanely great” products. A lot of this started years ago, […]

There were loads of expectations ahead of Tuesday’s announcement that Verizon Wireless would put the iPhone on sale beginning on February 10th. Add all of them up, then consider the simplest and quickest path to availability, and you end up with the latter. Even Steve Jobs didn’t consider the event important enough to show up; […]