One definition of insanity is constantly doing the same thing, and expecting a different result. While I might be a little presumptuous in suggesting that Microsoft — or its leadership — could be considered insane, you have to wonder about some of the company’s questionable marketing decisions. Take the Zune music player. Microsoft double-crosses their […]

It’s pretty clear that when Google hired that team of Android OS developers in 2005, they targeted Microsoft as the main competition. Google and Microsoft have been engaged in a virtual battle to the death over search, and acquiring a startup that created a smartphone platform would give Google more ammunition to compete. But how […]

As you might expect, I am already receiving letters from friends and readers wondering when they should upgrade to Mac OS X Lion. A notable example came from someone who publishes books about making money from a home business, and I suppose that is a hard sell these days. Regardless, he had read Apple’s puff […]

When a company withholds information about future products, you can bet that, if that company makes good stuff that’s hugely popular, the rumor mills will be actively trying to figure out what’s going on behind the scenes. So it stands to reason that Apple, the most prosperous tech company on the planet by various measures, […]