Humans are strange beasts. I wonder what an alien race might think of us if they come to Earth to observe our society and psychology. Consider how we root for the winner, and then, in an abrupt change of face, fervently hope for their defeat. So consider Apple’s plight over the years. Despite a loyal […]

When you run Safari, the search address bar will give you any search engine, so long as it’s Google. With the iPhone, you can select Yahoo! as an alternate. Sure, you might find it only slightly less convenient simply to visit the search engine of your choice, and add it to Safari’s toolbar. However, as […]

No, folks, this isn’t a conspiracy theory, nor do I actually believe Apple’s being especially secretive about the things they do to make you switch from one technology standard to another. But it sometimes takes a few years to comprehend their vision. Take the decision to embrace USB in 1998 starting with the original iMac. […]

The other day I saw what appeared to be an ad for the iPhone, depicting a new app that allowed you to manage your auto insurance policy. But rather than segue to the telltale Apple logo, it turned out that this was actually commercial for GEICO, complete with that lizard-like puppet that serves as the […]