No, folks, this isn’t a conspiracy theory, nor do I actually believe Apple’s being especially secretive about the things they do to make you switch from one technology standard to another. But it sometimes takes a few years to comprehend their vision. Take the decision to embrace USB in 1998 starting with the original iMac. […]

The other day I saw what appeared to be an ad for the iPhone, depicting a new app that allowed you to manage your auto insurance policy. But rather than segue to the telltale Apple logo, it turned out that this was actually commercial for GEICO, complete with that lizard-like puppet that serves as the […]

The financial community has, in the past year, warmed to the inevitable success of Apple’s business plan, and you wonder why it took so long. For so many years, you see, the words “beleaguered” and “Apple” were synonymous. Whenever Microsoft released a new version of Windows, you just knew that the Mac couldn’t possibly compete, […]

Depending on which version of the conventional wisdom you choose to believe, Apple is engaged in a battle to the death with Google and Microsoft. With the former, it’s mostly about smartphones, although Google is also working on a desktop operating system. When it comes to the latter, it’s the eternal conflict between the Mac […]