In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market. Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to […]

In show business, you often hear the phrase “overnight sensation” when someone suddenly becomes famous. But the truth is quite often left unsaid, that the person in question actually struggled as a virtual unknown for years before finding the brass ring. Now you can’t say Apple took terribly long to become a major player in […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

One of the earliest superstitions bandied about when it came to a Mac was that it wasn’t a serious business computer. In those days, real computers used command line interfaces, and Apple’s graphical flourishes were meant as entertainment. You couldn’t, they said, get any real work done on one of those little boxes. But since […]