When I read a commentary from John Martellaro of The Mac Observer this week, suggesting that Apple might want to use some of its huge cash reserves to construct a highly-automated manufacturing facility as a hedge against poor working conditions and uncertainties in Asia, I was struck by a single paragraph that contained a quote […]

In recent months, I’ve come to believe that most people finally understand that Macs and PCs are comparably priced when comparably equipped. That is, until I read some more of that silly fiction that attempts to convey precisely the reverse, that Apple is the BMW, and the PC is the Ford, and that the former […]

Just this week, as Microsoft was completing its latest round of corporate musical chairs, Steve Ballmer said they were going to try, once again, to create user interfaces that were easier to use, in the same fashion as Apple. That, of course, was just their latest attempt to graft the Mac look and feel onto […]

One of the alleged hallmarks of the Apple consumer experience is a product or service that just works. That was the promise of the original Mac back in 1984, and it’s one that instills their marketing spin day in and day out. Would that the reality conformed to the claim. Take the service that was […]