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    The Gee-Whiz Factor

    June 3rd, 2015

    So you know that Microsoft is, as you’d expect, making a huge push to persuade you to upgrade to Windows 10 come late July. If you can’t wait, sign up for the Technical Preview, which continues to get regular updates. You expect the hype. Microsoft is still suffering from the Windows 8 failure, and I […]


    Windows 10: The Oversell Begins

    June 2nd, 2015

    Just this week, I was examining the headlines over at an aggregator of tech news. Normally it’s filled with articles with Apple in the title, but not necessarily this week. You see Windows 10 is coming. Well, not today or tomorrow, more like July 29, so get your PCs ready, or your copies of Parallels […]


    Reading the Tea Leaves About Jonathan Ive’s New Position

    May 27th, 2015

    It’s fun to speculate about what Apple’s corporate moves signify. And when the opinions are all over the place, guessing the truth is probably impossible except by sheer accident. It’s not that Apple will necessarily give you all the facts, although I wouldn’t necessarily say they are lying. So we have the recent announcement that […]


    Should Apple Respond to Microsoft’s Big Bet?

    May 27th, 2015

    A recent article from one of my long-time colleagues, Peter Cohen of iMore, started me thinking about the various approaches taken by Microsoft and Apple towards operating system releases. Up till now, a new OS was an event. There would be full-blown media events, often accompanied by advertising, and tech writers would often be granted early […]