I could probably devote every one of my columns to the silly comments tech and financial pundits make not just about Apple, but other companies and products. Every time I think a sense of sanity is returned, there’s not another example of someone who has gone off the deep end. Take a commentator who works […]

So here’s how the story goes: In October 2012, Tim Cook puts Jonathan Ive in charge of software as well as hardware. Eight months later, iOS 7 is put on display at the WWDC. Well, actually just the iPhone version. The iPad version will come soon, according to published reports. The conclusion: Apple spent just […]

When Apple’s Craig Federighi gave a relatively short but highly-praised demonstration of OS X Mavericks at this week’s WWDC, I had to ask, “Is that all there is?” You see, Apple has traditionally promised over 200 new features with recent OS X upgrades. Here there are a few dozen at most, including the backend features, […]

So let me get this straight. Before Apple demonstrated iOS 7, the pundits complained that little or nothing had changed in the past six years. It looked the same, after all, and Apple must make serious changes. Of course, hundreds and hundreds of new features were added, but some people don’t want to be bothered […]