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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Assuming Facts Not in Evidence

    April 21st, 2009

    Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]


    Apple’s Stock on the Rise: What’s Wall Street Telling Us?

    March 25th, 2009

    As most of our regular readers know, I’m no fan of Wall Street. It’s not that I have ever had enough money to play the market, but I rather think that I’d do as well or better in Las Vegas. On the other hand, my budget at the gambling tables has never exceeded $20, so […]


    Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup

    January 4th, 2009

    It’s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we’d be making the big bucks as an executive at one of those companies. […]