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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    When Does Simple Become Complicated?

    December 9th, 2008

    This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]


    Apple Needs to Open Up!

    May 5th, 2008

    Whenever I consider possible future hardware and software from Apple, the well-worn phrase, “We do not discuss unreleased products” comes to mind. Indeed, getting a roadmap of any of their ongoing development programs seldom occurs, and when it does, there’s always a specific marketing reason, or the need to get developers onboard. Yes, the iPhone […]