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    Yes, Folks, Apple Has the Right to Fire People Who Break an NDA!

    April 26th, 2010

    A recent blog posting from none other than Steve Wozniak, Apple’s co-founder, reports on the sad tale of an Apple employee who got fired for breaking Apple’s nondisclosure agreement. Seems the employee in question let Woz, who remains part of Apple’s staff, spend a couple of minutes using a prerelease 3G iPad. Unfortunately it was […]


    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]


    Newsletter #462 Preview: Is Apple Finally Learning How to Listen to You?

    October 5th, 2008

    On quite a number of occasions, Steve Jobs has said that Apple listens to its customers. In fact, he’s mentioned some examples when it comes to new product features and changes. Surely, when he made some unbelievably flippant remarks about last year’s major price cut to the iPhone, that it was the price early adopters […]


    Is Something Wrong with Apple?

    July 29th, 2008

    All right, I hear the excuses raging through my mind. Apple was overwhelmed with the unprecedented response to the introduction of the iPhone 3G in over 20 countries, release of the iPhone 2.0 software and the debut of the Apps Store. Add to that came the major transition of .Mac to MobileMe, and they were […]