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    Don’t Tell Anyone: Apple Quietly Updates iMac!

    April 28th, 2008

    At one time, whenever Apple released a new or upgraded product, it would get major coverage at a Macworld Expo and WWDC. Today, two annual events are simply not sufficient to cover the range of Apple’s development process. Indeed, every few weeks, something new arrives with the Apple logo on it, from a new, cutting-edge […]


    Does Apple Really Listen to You?

    August 16th, 2007

    Yes, I know Steve Jobs often says that this feature or another was added to a Mac or the Mac OS because customers asked for it. I would normally be inclined to agree with him, because Apple does offer ways for you to send your feedback on their products, and certainly the return of some […]


    Newsletter #398 Preview: When is the Best Time to Buy a New Mac?

    July 15th, 2007

    A couple of months back, a friend called and asked me whether it was a good time to buy a new iMac. I thought about it for a moment, and I was ambivalent about an answer. You see it’s not quite as easy as it used to be to guess Apple’s moves. As you probably […]


    How Apple is Changing Expectations: No, It’s Not a Secret!

    February 18th, 2006

    As the first MacBook Pros begin to ship, there is no mystery why Apple continues to trump its rivals. Back in January, when the Intel-based laptop was first introduced, two versions were described and a February delivery date was promised. And you know about promises from computer companies. Microsoft, for example, hasn’t done very well […]