I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]

The conventional wisdom — which is seldom conventional — has it that Apple and Microsoft must tout loads of flashy new features to justify asking their customers to pay for their ongoing operating system upgrades. That may be true, all right, but it only presents part of the picture. Now as some of you recall, […]

So put yourself in this position: You purchased an iPhone, an iPod, or a new Mac. The specific product doesn’t really matter, but the important thing is that it doesn’t perform to your expectations. Far from it, in fact. You bought the gadget on the promise that Apple’s gear “just works,” and found that, as […]

In recent days, there have been reports of new Mac Trojan Horse threats, and you have to wonder whether Apple’s continued growth will come at the expense of making the platform a serious target for Internet criminals. Or at least that’s what the tech media has been saying for several years now, although it hasn’t […]